First you need to learn everything there is to learn about your business, from what products you sell and their benefits to what type of specials your business is having for the month.
When you advertise you want to think like a consumer, the ad needs to be short yet catch their attention!
You only have a few seconds to get their attention and have them click through to read your entire ad and then proceed to click through to your site.
So how do you do this?
First you need a catchy headline/subject line!
Take yourself out of the ?selling? mode, you need to think like you are a consumer who is looking for an item. Remember you have to already know your niche market, otherwise you will be doing all this work for nothing!
Say you sell cosmetics, what as a consumer are you looking for? Natural products, a sale, a buy one get one etc? What does your product offer that is different from your competition, if you have to go to your competitions website and compare the products what does your product offer that is better than the competition? Better value, more for the money, natural products, can you offer better customer satisfaction or better customer service?
HEADLINE EXAMPLES:
# of ways to use our products
Do you sell food items? What about making up a recipe that includes your companies products in the recipe add it to your site or use it in a short add.
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