Market Wire, July, 2010
Cegedim Acquires SWISS CRM and DIRECT MARKETING Business from IMS HEALTH -
Acquisition Significantly Expands Cegedim’s Offering for the Swiss Life
Science Industry
Geneva and Hergiswil (Switzerland) and Paris (France) – July 29, 2010 -
Cegedim, a global technology and services company specializing in the
healthcare field, today announced the acquisition of the CRM and Direct
Marketing business unit of IMS Health, the company’s Swiss business, to
complement and strengthen its existing Swiss CRM and Direct Marketing
offerings. Cegedim, the world’s leading provider of Life Science Industry
CRM solutions and Healthcare Professional Databases, continues to
strengthen its portfolio to increase its customers’ efficiency and
effectiveness.
The CRM and Direct Marketing Direct business unit of IMS Health GmbH has
been targeting the life science industry in Switzerland for more than a
decade, notably with its IMS Pharma – PAP healthcare database and
Sales@Navigator CRM solution, recognized for its quality and reliability by
more than 500 users and 30 companies. Drawing on its in-depth knowledge of
the pharmaceutical sector, this division also offers complementary direct
marketing services.
Expanding Cegedim’s possibilities on the Swiss market
The acquisition of IMS Health’s CRM and Direct Marketing activities shows
that Cegedim is committed to expanding and enriching its local offering in
order to optimize its Swiss clients’ efficiency and performance.
The acquired businesses, via the Cegedim SRH SA subsidiary, will be folded
into the Zurich division of Cegedim Dendrite, which already successfully
supplies its services (OneKey database; CRM, marketing and compliance
solutions) to more than 600 users in the Swiss pharmaceutical industry.
“We are proud of this acquisition, which allows us to enhance and enrich
our offering while opening new doors in the Swiss market. It perfectly
illustrates Cegedim’s strategy as a global company with a strong local
presence,” says Martin Grubinger, General Manager of Cegedim Dendrite
Switzerland and Austria. “Our clients’ satisfaction is at the heart of
everything we do, which is why we take such pride when new clients discover
the values that typify Cegedim, such as personalized attention, reliable
solutions and a “one-stop” range of products and services, and in becoming
the most innovative company in the Life Sciences CRM Business on the Swiss
market,” he adds.
The acquired businesses, was done by internal financing and will contribute
to the Group’s consolidate result from Q2 2010. Cegedim expects the
acquired company to contribute annual revenues in the region of 2
million.
About Cegedim: Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies services,
technological tools, specialized software, data flow management services
and databases
acid alkaline diet